TrueShift is an AI-powered consumer platform operating in the e-commerce and consumer sustainability technology space, evaluating products for sustainability, material safety, and environmental impact to help shoppers choose healthier, more sustainable options.
Assessing a product’s sustainability requires analysing its constituent materials and supply chain attributes, a task that is impractical to perform manually across large, constantly changing e-commerce catalogues. Shoppers and retailers lacked a scalable way to compare products on sustainability.
• Manually assessing product materials and supply chains is impractical at catalogue scale
• Shoppers and retailers lacked a scalable way to compare products on sustainability
• Retailers and marketplaces needed consistent scoring to support ESG reporting
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