Forever New is a global fashion retail brand with a significant online presence. Behind their well-known brand is a dedicated team of fashion experts and designers focused on delivering a personalized and elevated style experience to a worldwide customer base. Their e-commerce platform serves as the primary touchpoint for customers, making its performance, scalability, and cost-efficiency critical to business operations and customer satisfaction. The infrastructure, built on Amazon Web Services (AWS), must support high-traffic volumes, secure transactions, and dynamic content delivery seamlessly.